In February this year, Abrand Jeans turned to TikTok to recruit a fresh face.
To support the search, Universal Store partnered with the best-selling denim brand to provide a dedicated zone in store for customers to submit their entries to the competition.
From struts to poses, thousands of denim enthusiasts flaunted their favourite pair of Abrand jeans for a chance to be in the running.
Flash forward to May, Universal Store is proud to feature Abrand’s Next Icon finalists across the windows of their 76-store network.
We’re eagerly awaiting Abrand’s announcement that voting will re-open to the public, from which a single finalist will be crowned Abrand’s Next Icon and flown to a dream location for an exclusive photoshoot.
Universal Store is proud to support an initiative that gives equal opportunity to people from all walks of life who simply share the same passion for Abrand Jeans; the brand made cool by those who wear it.