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Ariana Grande As the New Brand Ambassador

We are thrilled to announce Ariana Grande as our Brand Ambassador and face of the House.

Published 19 August

We are thrilled to announce Ariana Grande as our Brand Ambassador and face of the House. The Grammy Award-winning singer, songwriter, and actress is one of the world’s best-selling artists, renowned for her breathtaking performances and incredible vocal range. This partnership brings together two icons of pop culture.

Ariana Grande has continuously evolved her style over the years, fearlessly experimenting with fashion, jewellery, and bold make-up looks. As an advocate for inclusivity and empowerment, she embodies joyful extravagance and self-expression. A true global style icon, Ariana is embarking on an exciting creative journey with Swarovski.

'I am thrilled to be Swarovski's Brand Ambassador. It's an honour to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewellery, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.' - Ariana Grande.

'Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled that she is joining us as Brand Ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.' - Giovanna Engelbert, Global Creative Director.