A wind of change whispers through the hills of Haute-Provence, carrying the promise of re-enchantment...
Maison L'Occitane en Provence unveils the Art of Scent Collection, the first chapter of a reimagined Provençal story.
Like a Flora Orchestra, 14 timeless scents awaken: a contemporary botanical world brought to life through fragrance. Each creation captures the richness of Haute-Provence’s flora, vibrant, colorful, and authentic, reflecting the Maison’s heritage of simplicity and authenticity.
From fresh Eau de Toilette to elegant Eau de Parfum, this collection celebrates emotions, memories, and the artistry of nature reborn.
The visuals accompanying this launch are imagined by artist Hana Katoba, whose poetic lens enhances the collection’s modern Provençal spirit.